Aplicaciones, gráfica
![KF-00b](http://www.motoragrafica.com/wp-content/uploads/KF-00b1-540x272.jpg)
KREATIBO INDUSTRIAK FUNDAZIOA // IDENTIDAD VISUAL
KREATIBO INDUSTRIAK FUNDAZIOA // IDENTIDAD VISUAL
Arte, Identidad Visual, Más recientes
Una nueva fundación nacida para aportar, colaborar, crear. La industria creativa (en todas sus vertientes) tiene que ser sostenible y justa para tod@s, y para eso estamos aquí. Generar conocimiento, impulsar nuevas iniciativas, ayudar a talentos emergentes a encontrar su lugar, dar voz a quienes lo tienen complicado.
La identidad visual de esta fundación se creó en base a dos ejes: accesibilidad y versatilidad. Tenía que ser una identidad adaptable a mil y un contextos (institucionales, arties, académicos, jóvenes y no tan jóvenes, en varios idiomas…), y siempre resultar cautivadora y modernita.
Un continente con estilo propio para todo tipo de contenidos artísticos.
Por cierto, ellos me pidieron una “K” para el logo (K de Kultura), y yo se la hice, pero en otra dimensión.
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![GUIA-BIME-00](http://www.motoragrafica.com/wp-content/uploads/GUIA-BIME-00-540x272.jpg)
BIME PRO // GUÍA 2019
BIME PRO // GUÍA 2019
Arte, Editorial, Más recientes
BIME PRO es el festival de referencia sobre la industria musical a nivel nacional, y se celebra cada año en Bilbao. Una de las cosas imprescindibles que te llevarás si acudes a él es la guía de mano, donde podrás consultar tanto la actualidad del sector como el programa del actividades y conciertos, además de una extensa guía con todos los festivales que se celebran en el estado.
Para este año se optó por agrupar en un mismo volumen la parte del programa y la del directorio de festivales. Es verdad que es un buen tochito, pero al hacerlo tamaño A5 más o menos, y equilibrando bien los espacios, conseguimos hacerla manejable y bonita :)
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![MALALA-00](http://www.motoragrafica.com/wp-content/uploads/MALALA-00-540x272.jpg)
MALALA // IDENTIDAD VISUAL
MALALA // IDENTIDAD VISUAL
Arte, Identidad Visual, Más recientes
MALALA es una nueva tienda de complementos en Almería. Necesitaban crear la marca desde cero: nombre, logo y tagline. Buscábamos una imagen versátil, femenina y fresca, que pudiera adaptarse perfectamente a un estilo novia o a uno más rock.
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![AM-EVOLUTION](http://www.motoragrafica.com/wp-content/uploads/AM-EVOLUTION-540x272.gif)
AM // IDENTIDAD VISUAL
AM // IDENTIDAD VISUAL
Arte, Identidad Visual, Más recientes
AM es una submarca de la firma Alejandra Monticelli. Ha sido creada para desarrollar la línea de básicos, y la idea era expresar en el logo esa sencillez y limpieza de formas, siempre dentro del marco de la feminidad con un toque de sofisticación.
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![INSPIRALIFE-LOGO](http://www.motoragrafica.com/wp-content/uploads/INSPIRALIFE-LOGO1-540x272.gif)
INSPIRALIFE
INSPIRALIFE
Arte, Identidad Visual
Inspiralife es un concepto. Una empresa joven y con mucha iniciativa, que cree en una ciudad más habitable y en un way of life más sano y en armonía. Su propuesta es todo un abanico de actividades relacionadas con el yoga, el deporte y el wellness, tanto a pie de calle como en una cocina o un Riad de Marruecos.
Luz, paz, buen rollo y actividad. Una Identidad Visual fresca y apetecible, con clase, moderna y accesible.
un trabajo en desarrollo del que esperamos grandes aplicaciones.
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KIKI MARKET // COLMADO ORGÁNICO
KIKI MARKET // COLMADO ORGÁNICO
Arte, Identidad Visual
Kiki es más que una tienda, es una manera de entender y vivir la comida. El logo ya estaba creado, pero había que vestirlo un poco y bajarlo a diversas aplicaciones que siguieran el concepto.
Para ello creamos el claim ORGANIC MOOD y arropamos todo con un color más en sintonía y unos recursos gráficos amables y “rústicos”. KIKI es gourmet, pero también llenarse de barro las botas al ir al huerto.
Papeles naturales, letterpress, el toque artesanal…
Este trabajo sigue creciendo y evolucionando…
www.kiki-market.com
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![CONTRAVAN-LOGO-2](http://www.motoragrafica.com/wp-content/uploads/CONTRAVAN-LOGO-2-540x272.jpg)
CONTRAVAN // IDENTIDAD VISUAL
CONTRAVAN // IDENTIDAD VISUAL
Arte, Identidad Visual
CONTRAVAN STREET FOOD FESTIVAL se creo en pleno apogeo de la fiebre foodtruck, pero con la idea de enriquecer y hacer evolucionar la propuesta que existía hasta entonces. Para empezar había un gran concepto detrás, especialmente creado para la ciudad de Valencia. Por eso el logo se ideó pensando en aquellos bandoleros de la zona, que comían de camino, bajo cualquier sombra, y sirviéndose de su herramienta de trabajo. Lo que es comer en la calle, vaya ;)
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![MOTORA-LOGO-GIF3](http://www.motoragrafica.com/wp-content/uploads/MOTORA-LOGO-GIF3-540x272.gif)
MOTORA
MOTORA
Arte, Identidad Visual
Yo soy MOTORA. Por qué MOTORA? Porque siempre me ha gustado la sonoridad y sobre todo la rotundidad de esta palabra. Y gráficamente, me encanta. Es… muy potente. Y me gusta la M como monograma, quizá no es lo más original, hay mil y un referencias, pero [M]e da igual. Y quería un logo mutante, un logo que siempre fuese el mismo y siempre diferente, según un criterio aleatorio, porque a veces se agradece un poco de libre albedrío, y la verdad, con uno mismo, más.
…Y como soy zurda, pues le he cortado la mano derecha a la M, que la uso poco, y así le doy un poco de personalidad…
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![MALASANGRE-LOGO](http://www.motoragrafica.com/wp-content/uploads/MALASANGRE-LOGO-540x272.jpg)
MALASANGRE // TATTOO STUDIO
MALASANGRE // TATTOO STUDIO
Arte, Identidad Visual
Un estudio con más de 10 años de experiencia, pero que necesitaba un cambio radical, hacerse más accesible al gran público, amabilizar su imagen, y al mismo tiempo posicionarlo visualmente al nivel de calidad en el que ahora mismo se encuentra. Y todo ello sin perder de vista su carácter y el de sus tatuadores.
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![SPAIN-IS-SPAIN_1](http://www.motoragrafica.com/wp-content/uploads/SPAIN-IS-SPAIN_1-540x272.jpg)
SPAIN IS SPAIN // LIBRO
SPAIN IS SPAIN // LIBRO
Arte, Editorial
El autor, un inglés afincado en España, quería contar sus vivencias, experiencias y encontronazos con el día a día de este país, todo ello en un tono humorístico y anecdótico. Elegí utilizar la idea de que “este es un país de pandereta”, con ese toque innegablemente retro-spanish realmente bonito e inocentón, y añandiendo elementos que enriquecieran el libro como producto, hacerlo más atractivo.
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